A Lake District based hotel group will be celebrating World Gin Day with the launch of its own pink gin at an annual summer drinks festival on 7 and 8 June.
The art-deco Midland Hotel is extending its premium gin brand with the introduction of Seahorse No.10 Pink Gin at its Gin, Vodka and Rum (G.V.R) Festival weekend in Morecambe.
The hotel, run by English Lakes Hotels Resorts & Venues, has been working with Chorley based artisan distillery Speakeasy Spirits to craft the new pink gin, which includes 10 exotic botanical flavours and sour cherry to provide its distinctive taste and colour. Kendal based Cactus Creative has provided design and branding support.
This year’s summer festival has been widened to include vodka and rum, featuring a range of premium ‘tasting samples’ and a selection of gin, vodka, rum and cocktails for purchase. Guests will also be able to enjoy a variety of food, as well as live music and DJ entertainment.
Mark Needham from English Lakes Hotels Resorts & Venues, the general manager of The Midland Hotel, explains: “Our limited edition Seahorse No.10 Gin has proved immensely popular since its launch last year, with over 400 bottles sold at the hotel. We wanted to build on its success with a subtle variation to meet the rising demand in pink gin.
“Seahorse No.10 pink gin has a smooth, refined, citrus taste using sour cherries to give it both colour and flavour. Our first batch of 240 bottles will be ready for sampling and purchase at the festival.
“This is our first Gin, Vodka & Rum Festival incorporating an array of premium spirits for guests to sample or buy. We decided to extend the festival this year due to its popularity in 2018 when we had over 350 people attending.”
The new pink gin will be available on sale exclusively at the Midland Hotel, together with the original premium gin Seahorse No.10 launched last year.
The Midland Hotel’s Gin, Vodka & Rum Festival commences on Friday 7 June at 5pm, with sample tastings between 6pm-9pm. The main event takes place on Saturday 8 June from 3pm to 11pm, with tasting sessions taking place between 4pm and 8pm. Prominent brands being showcased include Brockmans, Whitley Neil and Chase Distillery gins and vodkas, Plantation Rum, Havana Club Rum and Three Pugs Gin.
Tickets for the Saturday are £12.50 per person, with Friday evening tickets £10.00 per person. Tickets include a complimentary first drink and an art-deco Midland Hotel gin glass. To book tickets for the 2019 G.V.R Festival, call the Midland Hotel on 01524 428 370.
For further information about English Lakes Hotels Resorts & Venues visit: englishlakes.co.uk